Kenneth Patterson
Product Designer
Who I am
Product designer who creates thoughtful, user-centred experiences that combine creativity with clear purpose. Experienced in building scalable design systems that keep products consistent and accessible across platforms. Currently working on the talented team delivering EA Connect to millions of gamers worldwide.
Due to confidentiality, I can't share many details online, but I can share full case studies upon request
Friend Recos
Product Designer
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2023-24
Led design of a friend recommendation feature embedded within EA Connect’s Search tab to help players discover meaningful connections. The feature significantly increased friend requests and cross-platform connections, exceeding targets. The solution balanced seamless integration, technical constraints, and user intent, ultimately improving social retention across platforms.
EA Connect - Visual Refresh
Product Designer
·
2025
Led the visual redesign of EA Connect to unify fragmented player experiences caused by standalone styling across game titles. Alongside the refresh, I rebuilt the entire design system introducing a flexible, neutral and accessible visual language supported by scalable components, robust tokens and documentation.
Origin to EA App Migration
Product Designer
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2022-23
Led the design of a smooth, player-first migration experience transitioning users from Origin to the new EA app for Windows. Designed the user journey and communication flows to inform players minimizing churn and technical risks. Collaborated cross-functionally to ensure legal, brand, and content needs were met, delivering a frictionless migration that helped sunset Origin while driving adoption of the faster, lighter EA app.
More projects coming soon…
© 2025 · Kenneth Patterson